Artist Spotlight - Sam Ostler

Sam Ostler x Musosoup

Sam Ostler has embraced Musosoup as a key part of his promotional journey, using the platform to connect with curators, reviewers, and new audiences in a meaningful way. His campaign for World To Me saw standout results: 89 playlist adds, 22 reviews, 19 features, 7 social media shoutouts, 2 interviews, and 3 news posts — a testament to both the strength of the track and the reach of the platform.

The track has been praised by outlets like JYLA, who described it as “a celebration of the people who mean everything to us,” and highlighted Sam’s ability to “balance intimacy and grandeur” in a way that feels both personal and universal. The Indie Grid echoed this sentiment, calling the song “a beautifully warm and inviting alt-pop stunner” and noting its “sweeping chorus and poignant lyricism.”

'Sam Ostler has truly outdone himself with his latest single, “World To Me”. This track has quickly become one of my favorites, and I can’t stop listening to it.' - Beach House

Reflecting on his experience, Sam shared: 

“Working with Musosoup has been great! It’s so easy to use and gives me full control of my PR campaign. I can choose what works for me and it gives me the upfront costs before. I have worked with companies before and none have given me the results like Musosoup — Highly Recommended 5★.”

Whether through playlist placements or editorial features, we are so happy that Musosoup has been able to help Sam build momentum at a pivotal point in his career!

Sam's Advice for Other Artists

Q: What strategies have you found most effective for promoting your music to new audiences? 

To reach new audiences, I focus on three key strategies: videos, press outreach, and radio. Visual content—like music videos and short clips for TikTok and Instagram—helps grab attention and expand my reach quickly. Press releases allow me to tell the story behind the music and have led to features in blogs and local media. Radio interviews, especially with indie and college stations, offer a personal connection and a chance to share live performances or premieres. Together, these approaches create multiple ways for new listeners to discover my music.

Q: What advice would you give to artists looking to connect with curators and industry professionals? 

My biggest advice is to lead with genuine connection, not just self-promotion. Do your research—know who the curators or professionals are, what they focus on, and how your music aligns with their work. When you reach out, keep it personal and professional: a short, respectful message with a link to your best work, a press kit, and a brief intro about who you are and why you’re reaching out. Be patient and persistent, but not pushy. Also, show up to industry events, panels, and showcases—building relationships in person can be just as powerful as online outreach. Ultimately, being authentic, prepared, and respectful goes a long way in making lasting connections.

Q: What challenges have you faced in promoting your music?

One of the biggest challenges I’ve faced is cutting through the noise. With so much music being released every day, it can be hard to stand out—even when you have something meaningful to share. Budget limitations have also made it tough to invest in things like video production, PR, or digital ads. Learning to promote myself while still staying creative has been a balancing act. Another challenge is getting the right people to actually listen—curators, press, or even new fans. Sometimes it feels like you’re sending your music into a void. But over time, I’ve learned that consistency, authentic storytelling, and building real relationships make the biggest difference.

Q: What role does collaboration play in growing your audience and network? 

Collaboration has been a huge part of growing both my audience and my network. Working with other artists, producers, or even content creators allows me to tap into new fan bases while building meaningful connections in the industry. Every collab is a chance to learn, cross-promote, and reach listeners who might not have discovered my music otherwise. It also adds fresh creative energy to my work, which keeps things exciting for both me and my audience. Beyond the music itself, collaborations open doors—whether it's being introduced to new curators, getting booked for shows, or simply building a stronger community around what I do.

Q: What platforms or tools have you found most useful for promoting your music? 

Social media platforms like Instagram, TikTok, and YouTube have been essential for building an audience and sharing my music in creative ways. Each one offers a different way to connect—short-form videos on TikTok, visual storytelling on Instagram, and full content drops or music videos on YouTube. I also use Spotify for Artists and SubmitHub to pitch songs to curators and playlists. Email newsletters help me stay in touch with fans directly, and tools like Linktree or Koji make it easy to share all my links in one place. Overall, the key has been using the right platform for the right purpose—and staying consistent.

Follow Sam Ostler 

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