#SustainableCurator
Musosoup started the #SustainableCurator movement in 2021, to help make grassroots music journalism sustainable which, in turn, helps to make the creation of new music sustainable, too.
What is #SustainableCurator?
When you see this hashtag, it means that the curator behind the coverage has received an optional small financial donation from the artist featured in the coverage. This is not payola*. It did not sway the judgement of the curator, and the artist could have received coverage for free if they’d wished.
*Payola is defined as a lump sum or bribe paid by an artist to secure radio play or other forms of promotion. This is paid directly in exchange for the coverage, and without that exchange of money, no form of coverage would have been given. Musosoup does not support payola and it has no place in the ethical promotion of music.The transparent movement for sustainable music curators
Our Mission
Musosoup launched this movement in 2021 to make grassroots music journalism sustainable—because when independent media thrives, so does the creation of new music.
Fairness at the Core
We built Musosoup on a simple idea: curators deserve to earn a living from music journalism, and artists deserve fair, affordable access to music press and PR.
Transparency and Integrity
Musosoup offers artists free coverage options, ensuring payments don't influence curators, who only approach artists they genuinely like.
Musosoup isn’t just another music submission and curation platform; it’s a self-supporting, sustainable ecosystem designed to allow new music to flourish
Welcome to a more affordable era of music PR
Affordable Campaigns with Global Reach
With Musosoup, Instead of an artist’s payment going to a PR agent (which could be anything from £500 – £5,000+), they instead pay a £36 campaign fee to get their submission in front of hundreds of our curators from around the world. This fee is used to maintain, improve and grow the Musosoup platform.
Affordable Campaigns with Global Reach
With Musosoup, Instead of an artist’s payment going to a PR agent (which could be anything from £500 – £5,000+), they instead pay a £36 campaign fee to get their submission in front of hundreds of our curators from around the world. This fee is used to maintain, improve and grow the Musosoup platform.
Supporting Curators and Sustaining the Platform
Artists can choose to spend their release budget directly with curators who offer promotional coverage - creating a win-win for both sides.
Supporting Curators and Sustaining the Platform
Artists can choose to spend their release budget directly with curators who offer promotional coverage - creating a win-win for both sides.
Bridging the Gap Between PR and Accessibility
We work with artists, publicists, PR agents, and labels to ensure high-quality PR is accessible to all artists who meet a certain standard and want to promote their music.
Bridging the Gap Between PR and Accessibility
We work with artists, publicists, PR agents, and labels to ensure high-quality PR is accessible to all artists who meet a certain standard and want to promote their music.
Support the #SustainableCurator movement
Musosoup is a unique music platform, a sustainable ecosystem for new music. Talent can thrive regardless of budget.