Kat x Musosoup

Kat has completed three campaigns with Musosoup, each one revealing a new facet of her creative vision. Her latest single Cherry Trees is a pro-peace anthem written in response to the current political climate. The track blends sound healing instruments with layered vocals and a cinematic arrangement to deliver a message of hope and collective healing. As KIMU described it, “Cherry Trees is a magical invocation rather than a song, interlaced with hypnotizing melodies and Enya-like vocals.” The accompanying video, filmed in Slovakia, has been selected for screening at London-based film festivals and galleries.

Her previous single Magic is a sonic sanctuary—an emotional stronghold for those seeking stillness and reconnection. Built around ambient textures and lyrical warmth, the track offers a space to realign and rekindle the inner fire.

“A beautifully layered composition that feels like a deep breath for the soul… Magic is both grounding and elevating.” — Indie Top 39 on Magic

Kat’s earlier release I Let You Go explores the quiet ache of release and the courage it takes to move forward. With its minimalist production and intimate vocal delivery, the track captures the emotional nuance of letting go with grace. Lost in the Nordics praised it as “a hauntingly honest piece that lingers long after it ends.”

Reflecting on her experience with Musosoup, Kat shared:

“I was impressed by the amount of offers I received—around 70 in total. Some curators were absolutely amazing, writing touching reviews and creating social media reels I wouldn’t have made myself. I’ll definitely work with them again… Musosoup is a great tool—it saves so much time, and the curators who are good are really great to work with.”

With more music and visual projects on the horizon, Kat continues to build a body of work that’s as healing as it is artful—music that doesn’t just sound good, but feels necessary.

Kat's Music Promotion Tips

Music promotion isn’t one-size-fits-all. Here, Kat opens up about the tactics they've tried, lessons learned, and tips that you might find useful.

Q: What strategies have you found most effective for promoting your music to new audiences? 

A: I think in this day and age it’s important to create a ‘world’ where the music lives- so I like to create a character who performs individual songs - I like to create a particular mood, setting, as if each song was a short film- you’ll see that reflected in my music videos. I love making them and I see them as an extension of my music.

And since I’m not the type of person who’d sit in front of my phone and film selfies- I prefer creating music videos which then provide visual content that helps me promote my songs.

Since I’m self funding everything and my budget is limited- the keys are creativity, collaboration and location -  last music video was filmed in a quirky retro house in Slovakia, my next one in Hastings, right by the sea; another one on the top of High Tatra mountains - so this way my chosen locations (and costumes - often charity shops sourced) add massive production values to my videos- and for me these visuals are the  main tools for promoting my work. 

I see them almost as important as the music. My music videos, and behind the scenes footage & photos  give me most of my social media content.

And then, once I’ve got my songs and videos lined up for their release - I use mainly Musosoup and Submithub to connect with music curators and journalists.

Also, one more ‘marketing strategy’  which I can not underestimate is engaging with mentors - I studied creative musicianship, songwriting and production at ICMP, which is a music university in London - I keep taking feedbacks from my business, production as well as songwriting mentors - I think it’s extremely valuable to have mentors who challenge us and help us grow and improve our craft.

Q: What advice would you give to artists looking to connect with curators and industry professionals? 

A: Hone your craft, work on your music and visual content - have a few songs (or an EP) ready, make sure it’s recorded, mixed and mastered well, so once you start releasing- you’ll build the momentum and won’t run out of material too quickly.

And then- approach curators with your music - Muso soup and Submit hub make it so easy to approach industry professionals - so utilise those platforms.

Also- go to music networking events, meet people, get feedbacks on your music, expand your circle, and mostly - whatever you do, be a nice person.

Q: What challenges have you faced in promoting your music? 

A: The most challenging aspect of promoting my music are the costs of it all: London is an expensive place to live if you’re not from a privileged background.

Recording, producing, mixing, mastering, filming music videos, and also promoting it all comes with considerable costs. 

Also- It is a full time job at the end of which an artist doesn’t have a guaranteed income- I have found this to be the biggest challenge.

I think one has to be very talented, very lucky, fairly wealthy, or incredibly determined to be able to succeed. 

Though to bring it home on a positive note - I believe when we’re meant to do something, we are somehow almost magically helped and assisted via invisible forces, our situation aligns in our favour- we just need to keep going , keep creating, listening and believing that quiet voice which whispers ‘you can do it’ in the middle of the night✨

Q: What role does collaboration play in growing your audience and network? 

A: Collaborating with the right people is so important! I don’t think it’s possible to do it all alone. I collaborate with filmmakers on my music videos, and if I didn’t- I wouldn’t have my visual brand (well- most of my songs are still unreleased, so only the tip of the iceberg is out now, but what is coming is very visual). 

This is my most important collaboration.

I’m also collaborating on remixes - it’s amazing when other people breathe a different life into my song. They introduce it to different audiences just because their style is different - and I love that!

And of course I sometimes invite other musicians to play instruments on my songs - I love when others bring their magic into my music, and I can’t wait to collaborate more.

When we work with others, we uplift and help each other grow. And also- it’s a lot more fun this way :)

Q: What platforms or tools have you found most useful for promoting your music? 

A: I think it’s important to post on social media- Instagram, YouTube, TikTok, Facebook, etc - create engaging reels (and posts)  as they are a great discovery tool and as I mentioned above  - connect to curators and influencers through Musosoup and Submithub (I know there are some other playlisting platforms I’m yet to test - so I won’t recommend them until I’ve tested them)

Also- it’s helpful to use meta and/or google/youtube ads to promote releases, as at the end of the day- those platforms are businesses - they’re made to make money, and even with a small marketing budget they deliver results which would take a lot longer to build organically.

Another great tool is- real life conversations, situations , performances - it’s so important to get out into the world and connect with others. What else is music about- it’s about opening up, showing a part of ourselves and connecting to others.

Q: Is there any other advice you’d give to new artists starting out?

A: You’ve got the power to create what you want to see more of in this world. Don’t take this lightly. 

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