Location: London, UK | Genres: Folktronica, Folk-pop, Ambient, Dark Pop
AUNCE (pronounced Aunts/Arnts) is a London-based artist whose music defies easy categorization. Her sound is a bold fusion of ambient textures, visceral synths, and intimate vocals — a sonic journey that explores themes of nature, identity, and emotional transformation. With a background in sonic experimentation and a fearless approach to storytelling, AUNCE invites listeners into immersive soundscapes where genre dissolves and feeling takes the lead.
Her debut singles Beep Beep and Evergreen introduced her as a boundary-pushing voice in alternative pop, earning praise for their philosophical depth and sonic innovation. Since then, she’s continued to evolve her sound through two Musosoup campaigns — Evergreen and Silver Sun — each one revealing a new layer of her artistry.
AUNCE x Musosoup
AUNCE’s campaign for Evergreen marked a powerful entry into the indie music space. The track, co-written with Jordan Rakei, Boy Soda, and Harry Charles, explores the emotional terrain of self-trust and vulnerability before a leap of faith. It received 13 reviews, 25 playlist placements, 6 features, 4 news posts, and a social media shoutout — a strong showing for a debut campaign.
Rising Artists described Evergreen as “an introspective alternative pop track” with “dreamy pop sonics and experimental beats” that “hook the listener from start to finish”. The review highlighted the lyric “stepping on a precipice, I was my own nemesis” as a moment where the production and message align perfectly, creating a sonic leap of faith that mirrors the song’s emotional arc.
Cage Riot called the track “nothing short of next-level artistry,” praising its “ethereal soundscape” and “captivating vocal delivery”. The review emphasized AUNCE’s ability to “split the song in half to provide a dedicated space for the vocals to shine,” and described the chorus as “skin-tingling” and “divine.” Clout echoed this sentiment, calling Evergreen “an intricate and engrossing sophomore single” that captures “the delicate dance between uncertainty and optimism”.
Her brilliant follow-up single Silver Sun took a more stripped-back approach, leaning into acoustic piano and ambient tones. The track was written during a personal shift in understanding love, and its message is elevated by a beautifully crafted music video. The campaign brought in 9 reviews, 15 playlist adds, 4 features, 2 news posts, and a social media shoutout.
'AUNCE Transcends Boundaries With Emotional Masterpiece “Silver Sun”' - The Cage
Reflecting on her experience, AUNCE shared:
“Musosoup was a lot easier for me as a user to upload information in the first instance, and allow blogs etc to contact me, rather than me trawling through the different blogs on SubmitHub, only to be rejected by a bunch of them… The business model feels more friendly, and that the power (in a gentle sense) is in the hands of artists.”
With more music on the horizon and a growing reputation for sonic innovation, AUNCE is carving out a space that’s entirely her own — one where sound becomes experience, and emotion becomes art.
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