Musosoup vs Submithub
Musosoup and Submithub offer artists different options to promote their music. This page will give you some insights into how they differ, the benefits of each platform and which is the best choice for you.
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Here's a comparison of different product features and why you should consider Musosoup as an alternative to Submithub.
| MUSOSOUP | SUBMITHUB | |
|---|---|---|
| Model | Submit once and curators approach you with offers for coverage | Submit to each curator for feedback and a chance of coverage |
| Pricing | A one-time campaign fee for unlimited curator offers | You are charged every time you submit to a curator |
| Paid Options | Curators can include paid elements in offers to cover marketing and running costs | You pay the curator every time you submit, regardless of whether coverage is secured |
| Free options | Each offer must have a guaranteed free coverage option | Free options are available if curators have them turned on |
| Campaign length | A campaign is a minimum of 21 days or up to 111 days if submitting early | Campaigns are as long as your credits last |
| Coverage types | Focused on comprehensive coverage (reviews, interviews, radio, playlists) | Shifted focus to playlisting in recent years, but still has blogs and other curators using the platform |
| Quality | Submissions are checked for quality, ensuring they are ready to generate coverage | Anyone can submit, even if they have little chance of generating coverage |
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Submit your music to Musosoup and start your campaign today. Let curators approach you and generate long-lasting coverage and content that will help promote your release, build your brand and get you noticed.
What are the differences between the Musosoup and Submithub models?
Musosoup and Submithub have very different models. Submithub operates a pay-for-feedback model (also known as pay-for-consideration or pay-per-listen) where you pay to submit your track to an individual curator, who is then paid to listen to your track for a minimum of 20 seconds and provide you with some feedback, eg: “We didn’t like your song’s production quality.” The idea is that the curator can then decide whether to add the track to their playlist, write a review about it, or provide some other form of coverage. This is very similar to how other platforms operate, such as Groover. Musosoup’s model differs in that you run a campaign that gets your release in front of many different curators who then approach you with proposals for coverage. You can then chat with curators, build relationships with them and agree on coverage that benefits you both.
How do you engage with curators on Submithub and on Musosoup?
When using Submithub you submit to a single curator. Once you have submitted your track you then hope that they listen to it and provide some decent feedback. If they do like your track, they may decide to create some coverage. The curator gets paid just to listen and provide feedback. In contrast, when using Musosoup you engage directly with curators. Once your campaign is live, curators approach you with ideas and offers for coverage. You can chat with them, discuss coverage options and ultimately build some great relationships. As the curators are genuinely interested in the music they want to cover, they tend to work with the same artists across multiple campaigns, often spanning a number of years.
What is the difference between how Submithub and Musosoup deal with curator payments?
Using Submithub you pay between $1-$3 for each submission. For this amount, the curator is supposed to listen to the track for at least 20 seconds and provide some minimal feedback. Once they do this they earn $0.50. This means that curators have to listen to a lot of tracks to earn anything like a reasonable amount, which may affect the attention they give to each listen. Musosoup differs in that it gives curators the chance to include paid components in their offers for coverage. This is to contribute towards any running and marketing costs. The curators earns 85% of all paid options. This ensures that grassroots music publications have a viable source of income to ensure they can continue to thrive while discovering and promoting great music.
How long is a campaign on Submithub compared with Musosoup?
Submithub operates a pay-per-submission model, where you purchase credits that enable you to buy submissions to a curator. Therefore, your “campaign” lasts as long as your credits do. Musosoup, on the other hand, provides you with a minimum 21-day campaign where you can engage and chat with curators, receive offers and secure coverage. Musosoup enables you to submit 90 days before your release date, giving you bonus days to promote your release and secure coverage. The earlier you submit, the more bonus days your campaign will have.
What different types of coverage are offered by Submithub and Musosoup?
Submithub has bloggers, influencers, radio and playlisters to whom you can submit, although it has become more focused on playlisting in recent years. As playlisting is quite transient and a short-lived form of coverage, it suits the pay-per-submission model that Submithub offers, where you can apply to playlisters on an ad-hoc basis. The Musosoup approach is to provide a comprehensive promotional campaign for your release, where you can generate a range of coverage. The focus is on “evergreen” and long-form content (reviews, interviews, features) as well as strategic playlisting (eg, long-tail blogger playlisting). This all helps to build your artist brand; provides you with additional assets and collateral to use in EPKs, social media and other marketing; increases exposure to new audiences; and enables you to promote your music to promotors, managers and labels.
Pros and cons of Musosoup and Submithub
| MUSOSOUP | SUBMITHUB | |
|---|---|---|
| Pros | Curators approach you You only have to submit once Build long-term relationships with curators Submissions are vetted so high chance of generating coverage Focused more on longform reviews, not just playlisting |
You can submit to specific curators Pricing means one-off submissions are cheap Some great playlisting options |
| Cons |
Not all artists are accepted on the platform If approved there is a campaign fee to get on the platform |
Gets expensive if you want to submit to multiple curators Have to trust that your release is listened to and the feedback is genuine Low chance of getting coverage due to the high volume of submissions |
Musosoup vs Submithub conclusion: Why Musosoup is a better option than Submithub
Both Musosoup and Submithub offer artists some great options to promote their music and generate coverage. Many artists use both platforms to achieve different objectives: Submithub to present their music to specific curators and promote their music on an ad-hoc basis to playlisters; and Musosoup to run promotional campaigns, build relationships with curators and secure coverage that they can use in their marketing campaigns. Both have some benefits and drawbacks, but can provide artists with some great tools to get more exposure.