Preparing to promote your music
We’ve put together some valuable tips to help you promote your music and grow your audience. Use this checklist to boost engagement and get the most out of your campaign.
Tips for a Successful Music Campaign
Ensure your music promotion is effective by following these key steps before submitting your tracks. From press materials to artwork preparation, these tips will help your campaign succeed.
Press Release
It’s important to provide curators with as much information as possible about yourself and your release. The more context you give, the more likely they are to promote your music, write reviews, add you to playlists, and more. If you don’t have a bio, press release, or any details prepared, you can use our Press Kit Generator to quickly create a professional press release. It’s perfect for your Musosoup submission—and useful for promoting your music across other platforms too.
Press Release
It’s important to provide curators with as much information as possible about yourself and your release. The more context you give, the more likely they are to promote your music, write reviews, add you to playlists, and more. If you don’t have a bio, press release, or any details prepared, you can use our Press Kit Generator to quickly create a professional press release. It’s perfect for your Musosoup submission—and useful for promoting your music across other platforms too.
Embed links
You’ll need to embed your music so curators can easily listen to it. We accept embeds from Spotify, SoundCloud, YouTube, and Disco. Make sure you’re familiar with how to use the embed code from your preferred platform.
Embed links
You’ll need to embed your music so curators can easily listen to it. We accept embeds from Spotify, SoundCloud, YouTube, and Disco. Make sure you’re familiar with how to use the embed code from your preferred platform.
Artwork and press shots
Strong visuals can make your release stand out. Think about how you want to represent yourself and gather all relevant images—especially a clear press shot. Ideally, avoid adding text or logos, as these can make it harder for curators to feature your image in their content. Use high-resolution files that work well across social media, websites, and even print. Need tips? Check out this helpful guide on band photos from Music Gateway:
Artwork and press shots
Strong visuals can make your release stand out. Think about how you want to represent yourself and gather all relevant images—especially a clear press shot. Ideally, avoid adding text or logos, as these can make it harder for curators to feature your image in their content. Use high-resolution files that work well across social media, websites, and even print. Need tips? Check out this helpful guide on band photos from Music Gateway:
Budgets and expectations
Have a budget in mind. This can be as low as the cost of the campaign, which is £36 (about $45), particularly if you are only looking for free Spotify playlisting and social shares. Or it can be more if you want to engage with paid music promotion and generate more reviews, interviews and features.
Budgets and expectations
Have a budget in mind. This can be as low as the cost of the campaign, which is £36 (about $45), particularly if you are only looking for free Spotify playlisting and social shares. Or it can be more if you want to engage with paid music promotion and generate more reviews, interviews and features.
Timing and planning
You can submit your release up to 90 days before it comes out—giving you extra time to connect with bloggers, reviewers, playlisters, and more. Submitting early means you get a longer campaign window and more chances for coverage. If your music is already released, your campaign will run for 21 days. So plan ahead and submit early to get the most out of your promotion.
Timing and planning
You can submit your release up to 90 days before it comes out—giving you extra time to connect with bloggers, reviewers, playlisters, and more. Submitting early means you get a longer campaign window and more chances for coverage. If your music is already released, your campaign will run for 21 days. So plan ahead and submit early to get the most out of your promotion.
Checklist
Set a release date
Write an artist bio and press release
Decide which platforms you want to use to submit your tracks
Collect high-res press shots and release artwork
Prepare embed links for your music
Make sure your social media and website are up to date
Why a submission might not be approved- and how to improve your chances
We don’t accept every submission, and that’s intentional. Our goal is to make sure your music has a strong chance of getting coverage. If we believe it’s unlikely to be picked up by curators, we’ll decline the submission - and you won’t pay anything. Every release is personally reviewed, and we only approve those we feel are ready and have a good chance of connecting with our curator network. This helps protect your budget and ensures you get the best possible experience.
How to ensure your music meets the quality standard for approval
Professional Production
Ensure high-quality recording, mixing, and mastering.
Strong Performance
Vocals and instruments should be clear and polished.
Clean & Balanced Mix
Avoid distortion, excessive reverb, or uneven levels.
Original & Engaging
Make sure your track stands out in your genre.
Compare & Improve
Benchmark against successful songs and refine as needed.
Seek Feedback
Get opinions from producers or listeners before submitting.
