Preparing to promote your music
To help you promote your music effectively and give it the best chance of being discovered on Musosoup, we’ve compiled some tips. Follow this checklist to ensure you generate a lot of interest and get the most out of your campaign.
Release information (press release)
It’s important to provide curators with as much information as possible about yourself and your release. The more information you provide, the more likely they are to promote your music, write reviews, add you to playlists and more. If you haven’t got a bio, press release or any information about your release, use our Press Kit Generator to quickly create a press release you can use when submitting your release and also promoting your music elsewhere.
Embed links
You will need to embed your music so curators can easily listen to it. We accept Spotify, SoundCloud, YouTube and Disco embeds. We recommend you familiarise yourself with how to use the embed codes on your preferred channel.
Follow these links to learn how to embed the music players that we accept:
Artwork and press shots
Great images and artwork can help your release to stand out. Think about how you want to represent yourself. Collect all relevant images, including a press shot, ideally with no words or logos (having words or a logo on an image makes it harder for curators to use it in their content). Make sure the images are high-res as they may be used across social media, on websites and even in print.
Budgets and expectations
Have a budget in mind. This can be as low as the cost of the campaign, which is £36 (about $45), particularly if you are only looking for free Spotify playlisting and social shares. Or it can be more if you want to engage with paid music promotion. A total budget of £100 should get you about 8-10 pieces of coverage and more than 30 playlist adds.
A Musosoup campaign costs £36 (approx $45). Here’s what’s included:
Free Spotify playlist adds and social shares
Exposure to hundreds of blogs, playlists, stations and influencers
Access to our marketplace of vetted curators
Offers for interviews, reviews and features
Timing and planning
You can submit your release and start promoting your music with bloggers, reviewers, influencers, radio and playlisters up to three months before your release date. This gives you up to 90 extra days on your campaign. If you submit your music and start your campaign after your release date it will be capped at 21 days. So plan ahead and submit early to get the most out of your music promotion campaign.
Unfortunately, we don’t accept every submission. We need to feel confident that your music has a good chance of getting coverage. We don’t want you to waste your budget, so if we think our curators are unlikely to promote your music we will decline your submission and you won’t pay a penny. We do this by reviewing every submission and only accepting those that we feel have the highest chance of generating coverage from our curators.
Why a submission might not be approved
Checklist
Set a release date
Write an artist bio and press release
Decide which platforms you want to use to submit your tracks
Familiarise yourself with how to embed your tracks
Collect high-res press shots and release artwork
Make sure your social media and website are up to date