Preparing to Promote Your Music
To promote your music effecively and give it the best chance of being discovered on Musosoup here are some tips and a checklist to make sure you generate a lot of interest and get the most out of your campaign.
Release information (Press release)
It’s important to provide curators as much information as possible about yourself and your release. The more information you provide, the more likely they are to promote your music, right reviews, add you to playlists and more. If you haven’t got a bio, press release or any information about your release prepared, use our Press Kit Generator to quickly create a press release you can use when submitting your release and promoting your music elsewhere.
Embed links
You will need to embed your music so curators can easily listen to it. We accept Spotify, SoundCloud, YouTube and Disco embeds. We recommend you familiarise yourself with how to use the embed codes on your preferred channel.
Here are links on how to embed the music players we accept:
Artwork and press shots
Great images and artwork can help your release to stand out. Think about how you want to represent yourself. Collect all relevant images, including a press shot, ideally with no words or logo (having words or a logo makes it harder for curators to use within their content). Make sure the images are high-res as they may be used across social media, on websites and even in print.
Budgets and expectations
Have a budget in mind. This can be as low as the cost of the campaign, which is £36 (which is around $45), particularly if you are looking for free Spotify playlisting and social shares. Or it can be more if you want to engage with paid music promotions. A total budget of £100 should get you around 8-10 pieces of coverage and more than 30 playlist adds.
A Musosoup campaign costs £36 (approx. $45). Here’s what’s included:
Free Spotify playlist adds and social shares
Exposure to 100s of blogs, playlists, stations, and influencers
Access to our marketplace of vetted curators
Offers for interviews, reviews, features, and more
Timing and planning
You can submit your release and start promoting your music with bloggers, reviewers, influencers, radio and playlists up to 3 months before your release date. This gives you up to 90 extra days on your campaign. If you submit your music and start your after your release date your PR campaign is capped at 21 days. So plan ahead and submit early to get the most out of your music promotion campaign.
Unfortunately, we cannot accept all submissions. We need to feel confident that your submission has a good chance of getting coverage. We don’t want you to waste your budget - so if we think our curators are unlikely to promote your music we will decline your submission and you won’t pay a penny. We do this by reviewing all submissions and accepting those that we feel have the highest chance of generating coverage from our curators.
Why a submission may not be approved?
Checklist
Set a release date
Write an artist bio and press release
Decide which platforms you want to use to submit your tracks
Familiarise yourself with how to embed your tracks
Collect high-res press shots and release artwork
Make sure your social media and website is up to date