iTunes Match is a paid Apple service that scans your personal music library, matches eligible songs with high-quality versions from the iTunes Store, and uploads unmatched tracks to iCloud for access across all Apple devices. It works best for users with large or diverse music collections who want cloud access and improved audio quality, without relying solely on streaming. Ideal for collectors and those preferring music ownership, its setup is simple and integration smooth—discover more about its features and benefits next.
Table of content
Introduction
Key Takeaways
What Is iTunes Match and How Does It Work?
iTunes Match vs. Apple Music: What’s the Difference?
Who Should Consider Using iTunes Match?
Key Benefits of iTunes Match for Collectors and Musicians
Should You Choose iTunes Match or Apple Music?
How to Set Up iTunes Match on Mac and Windows
Scanning and Matching Your Songs With iTunes Match
How iTunes Match Handles Unmatched Songs
Upgrading Your Old Tracks to Higher Quality
How to Access Your Music Across All Devices
How iTunes Match Works With iCloud Music Library
Is iTunes Match a Backup Solution for Your Music?
Downloading Songs From iCloud With iTunes Match
Managing Your Music Collection if You Cancel iTunes Match
How to Cancel or Renew Your iTunes Match Subscription
Using iTunes Match on iPhone, iPad, and Apple TV
Troubleshooting iTunes Match: Common Problems and Fixes
What to Do if You Don’t See the iTunes Store
Can You Use iTunes Match With Family Sharing?
What File Formats and Audio Quality Does iTunes Match Use?
Privacy and Ownership With iTunes Match
Frequently Asked Questions
Conclusion
Key Takeaways
iTunes Match is a cloud service that scans, matches, and upgrades your personal music library for access across all devices.
It automatically matches your songs to high-quality versions in Apple's catalogue or uploads unmatched tracks to iCloud.
The service is ideal for users with large, curated music collections from various sources, such as CD rips or old downloads.
iTunes Match requires an annual subscription and is separate from Apple Music’s streaming, focusing on personal music ownership and collection management.
It is not a backup solution; users must keep separate copies of their original music files for safety.
What Is iTunes Match and How Does It Work?
iTunes Match is a cloud-based service from Apple that enables users to store, access, and sync their personal music libraries across multiple devices.
By scanning the user’s local music collection, iTunes Match identifies tracks and matches them with high-quality 256 kbps AAC versions from the iTunes Store. If a song is not available in Apple’s catalogue, it is uploaded to iCloud in its original form.
This approach allows seamless access to music on any device signed in with the same Apple ID, removing the need for manual file transfers. iTunes Match supports up to 25,000 tracks for uploads, not including songs purchased directly from iTunes.
However, the service is not intended as a backup, so users should maintain separate backups of their original music files.
iTunes Match vs. Apple Music: What’s the Difference?
Although both services integrate with Apple’s ecosystem, iTunes Match and Apple Music fulfil distinct roles for music listeners.
iTunes Match is designed for users who want to manage and upgrade their personal music libraries. It matches tracks from a user’s collection to Apple’s catalogue, enabling cloud storage and higher-quality versions, all for an annual fee of £25.
In contrast, Apple Music is an extensive streaming service, providing access to millions of songs without needing to upload or own tracks. Apple Music includes iTunes Match’s core features, such as matching and upgrading tracks, but adds on-demand streaming, making it ideal for those seeking broad access to music.
For most users, an Apple Music subscription eliminates the need for iTunes Match as a separate service.
Who Should Consider Using iTunes Match?
For those wondering who benefits most from iTunes Match, the service is particularly suited to individuals with extensive personal music libraries who want reliable cloud access without a streaming subscription.
Those who have accumulated large collections of tracks—especially songs ripped from CDs or acquired from various sources—will find the iTunes Match subscription valuable for consolidating their libraries.
Audiophiles interested in upgrading older or lower-quality files can leverage iTunes Match to replace eligible songs with 256 kbps AAC versions.
Users who prefer to maintain ownership of their music files, instead of relying on a streaming service like Apple Music, may also appreciate this model.
Additionally, frequent device switchers gain seamless access to their full library across iPhone, iPad, and Mac, enhancing convenience and flexibility.
Key Benefits of iTunes Match for Collectors and Musicians
iTunes Match offers collectors and musicians seamless access to their entire music library from any device, eliminating the hassle of manual transfers.
The service automatically upgrades eligible tracks to higher audio quality, enhancing listening experiences without extra effort.
Effortless synchronisation guarantees that every song, whether personally created or collected, remains readily available and up to date across platforms.
Seamless Library Access Everywhere
By enabling users to access their personal music libraries across all devices signed in with the same Apple ID, iTunes Match offers unmatched convenience for music collectors and musicians.
The service automatically scans and matches tracks from a user’s collection, making them instantly available in the cloud. This eliminates the need for manual syncing or transferring files between devices.
With iTunes Match, unmatched songs are uploaded to iCloud, ensuring even rare or unique tracks remain accessible on iPhones, iPads, Macs, or PCs without occupying local storage space.
Supporting up to 25,000 uploaded tracks (excluding iTunes Store purchases), iTunes Match is particularly well-suited to those with large or diverse libraries.
This seamless library access enables users to enjoy and manage their music anywhere, with minimal hassle.
Quality Improvements for Collections
Many music enthusiasts and musicians benefit from the ability to upgrade their existing tracks to high-quality 256 kbps AAC files through iTunes Match.
This feature is particularly valuable for those with extensive libraries built from older, lower-bitrate sources or rips from physical media.
iTunes Match offers quality upgrades for collections by matching local tracks with Apple’s vast music catalogue and providing access to superior versions without requiring additional purchases.
Unmatched tracks can be uploaded directly to iCloud, ensuring that even rare or unique recordings are preserved and accessible.
Importantly, matched songs are delivered without DRM, giving users freedom to play and download their music on any compatible device.
For collectors and musicians, these enhancements markedly improve audio fidelity and overall listening satisfaction.
Effortless Device Synchronisation
Beyond quality upgrades, one of the most impactful features of iTunes Match is its ability to synchronise entire music libraries across all devices linked to a single Apple ID.
By utilising the iCloud Music Library, iTunes Match enables users to access their songs seamlessly from any compatible device. This removes the need for manual syncing or complex file transfers, streamlining music management for collectors and musicians.
The service scans local collections, matches tracks with higher-quality iTunes Store versions, and uploads unmatched songs—up to 25,000 tracks—to the iCloud Music Library.
This unified approach guarantees that even rare or personal tracks are always available for streaming or downloading. For users with extensive collections, iTunes Match offers a reliable and efficient solution to keep music organised and accessible everywhere.
Should You Choose iTunes Match or Apple Music?
When deciding between iTunes Match and Apple Music, users must weigh the importance of music ownership against the flexibility of streaming.
Each service differs in features and pricing, with iTunes Match focusing on managing personal collections and Apple Music offering a comprehensive streaming experience.
Evaluating these distinctions helps determine which option best aligns with individual listening habits and budget.
Music Ownership Versus Streaming
While both iTunes Match and Apple Music provide ways to access digital music, they cater to distinctly different preferences regarding ownership and consumption.
iTunes Match appeals to users who value maintaining a personal music library, matching and upgrading their existing songs to high-quality versions for a modest annual fee. In contrast, Apple Music focuses on streaming, granting subscribers on-demand access to millions of tracks without the need for music ownership.
This distinction highlights two philosophies: collecting and curating versus exploring and sampling. For those weighing their options, consider:
iTunes Match is ideal for users who want to preserve, organise, and own their specific music collection.
Apple Music suits listeners seeking instant, unlimited streaming of a vast, ever-changing catalogue.
Cost and long-term access differ greatly between music ownership and streaming models.
Feature Comparison and Costs
Although both iTunes Match and Apple Music serve as solutions for accessing digital music libraries, their core features and pricing structures differ markedly.
iTunes Match is designed for users who prioritise owning and curating their personal music collections, offering song matching and syncing across devices for £25 per year.
In contrast, Apple Music is a subscription service priced at £10 per month, granting access to a vast music catalogue in addition to incorporating iTunes Match functionalities.
iTunes Match uploads and matches up to 25,000 songs from a user’s library to high-quality, DRM-free Apple files, focusing on ownership.
Apple Music emphasises streaming and curated content, enabling users to explore millions of tracks without permanent ownership.
Selection depends on individual preferences for music ownership versus subscription-based access.
How to Set Up iTunes Match on Mac and Windows
To set up iTunes Match on a Mac or Windows PC, users should begin by opening the Apple Music app and accessing the iTunes Store from the sidebar. This process allows subscribers to store and access their music library across devices.
The following steps guide users through the essential setup:
Navigate to iTunes Match: Scroll to the bottom of the iTunes Store and select “iTunes Match” under the Features section.
Subscribe and Sign In: Click “Subscribe,” sign in with an Apple ID, and confirm billing details. A valid payment method may be required.
Update Software: Verify the latest version of macOS or the Apple Music app on Windows is installed for best compatibility.
Completing these steps readies a user’s account for iTunes Match activation and future music management.
Scanning and Matching Your Songs With iTunes Match
When iTunes Match begins scanning a user’s library, it compares each track against Apple’s catalogue to find matches and upgrades eligible tracks to high-quality versions.
However, there are upload limitations, as only up to 25,000 non-iTunes Store tracks can be matched or uploaded.
Any tracks that cannot be matched are uploaded to iCloud, making them accessible on all devices linked to the same Apple ID.
How Matching Process Works
The iTunes Match process begins by automatically scanning the user’s entire music library to identify tracks that correspond with Apple’s extensive iTunes Store catalogue. This matching process enables users to seamlessly integrate their songs with high-quality versions available through iTunes Match.
During the scan, users receive a status indicator, which provides transparency and control with options to pause or resume as needed. Here’s how the process unfolds:
Scanning: iTunes Match reviews the user’s music library and cross-references songs against Apple’s database.
Matching: Tracks found in the iTunes Store are matched and made available for download in 256 kbps AAC format.
Uploading: Songs not matched are uploaded to iCloud, ensuring access across all devices signed into the same Apple ID.
Understanding Upload Limitations
Although iTunes Match offers a convenient way to sync and upgrade a music library, users should be aware of several key limitations regarding scanning and uploading songs.
iTunes Match can upload up to 25,000 songs from a user’s personal collection, not including tracks already purchased from the iTunes Store, which do not count against this limit.
During the scanning process, the service attempts to match songs with those available in the iTunes Store, replacing local files with high-quality 256 kbps AAC versions when possible. Unmatched songs are uploaded in their original file format, preserving the entire library.
The uploading process can be monitored and managed within the Apple Music app, allowing users to pause or resume as needed and track overall progress.
Dealing With Unmatched Songs
Frequently, iTunes Match successfully identifies and matches songs from a user’s library with those in Apple’s catalogue, granting access to high-quality versions.
However, some songs may remain unmatched due to discrepancies in metadata, rare tracks, or unavailable versions in Apple’s database. When this occurs, iTunes Match automatically uploads these unmatched songs to iCloud.
This guarantees users can still access their entire library across devices, even if certain tracks are not in Apple’s catalogue.
The process for dealing with unmatched songs includes:
Monitoring the status indicator in the Apple Music app to track matching and uploading progress.
Manually pausing or resuming the scan for unmatched songs as needed.
Confirming the total number of matched and uploaded songs does not exceed the 25,000 track limit.
How iTunes Match Handles Unmatched Songs
When iTunes Match scans a user’s music library, any songs not found in Apple’s catalogue—known as unmatched songs—are uploaded directly to iCloud.
This process guarantees that even tracks not recognised by Apple, such as rare or independent releases, remain accessible across all devices signed in with the same Apple ID.
The upload of unmatched songs may require additional time, particularly for larger libraries or slower internet connections, but it will automatically resume if interrupted.
Users can monitor the progress of unmatched songs through the status indicator within the Apple Music app, helping them track which tracks are pending or completed.
Once the unmatched songs are successfully uploaded, they become available for streaming or download on any compatible device, preserving the user’s entire collection.
Upgrading Your Old Tracks to Higher Quality
iTunes Match transforms music libraries by replacing low-quality tracks with higher-quality versions available from the iTunes Store. This service scans the user’s library, matches songs to the iTunes Store catalogue, and upgrades them to 256 kbps AAC files—offering noticeably improved sound quality over many standard MP3s.
For tracks not found in the iTunes Store, iTunes Match allows users to upload their own files, ensuring even rare or obscure songs benefit from the service’s convenience.
Key benefits include:
Automatic matching and upgrading of existing tracks to superior quality.
Uniform 256 kbps AAC format across matched songs for a consistent listening experience.
Easy management and consolidation of diverse music collections without manual file conversions.
iTunes Match therefore enhances the overall audio fidelity of any music library.
How to Access Your Music Across All Devices
To access a unified music library across multiple devices, users must first enable Sync Library within the Apple Music app whilst maintaining an active iTunes Match subscription.
iTunes Match supports a range of Apple devices, including iPhone, iPad, Mac, and Apple TV, ensuring broad compatibility.
Additionally, users can manage offline access by downloading tracks directly to each device for listening without an internet connection.
Sync Library Setup
Setting up Sync Library allows users to seamlessly access their entire music collection across all Apple devices.
iTunes Match plays an essential role in this process by matching songs in the user’s library to tracks available in the iTunes Store and uploading any unmatched titles to iCloud.
This setup guarantees that every song—matched or uploaded—is available on any device with Sync Library enabled.
To get started, users should follow these steps:
Open the Apple Music app on a Mac or iOS device and navigate to Music settings to enable Sync Library.
Sign in using the same Apple ID on all devices intended for music access.
Download tracks from the iCloud Music Library when offline listening is needed by tapping the download icon.
Regular maintenance of subscription status and app updates is recommended.
Device Compatibility Overview
Once Sync Library is enabled, users benefit from the ability to access their entire music collection across multiple Apple devices.
iTunes Match supports this by matching and uploading songs to iCloud, ensuring that music—including tracks purchased from the iTunes Store or imported from CDs—is available on iPhones, iPads, Macs, and Apple TVs.
As long as each device is signed in with the same Apple ID, the music library is instantly synchronised, allowing seamless listening without manual file transfers.
The service scans local libraries, matches tracks with Apple’s catalogue, and provides high-quality streaming or downloads on compatible devices.
Each device manages its own settings for syncing and storage, so users can enjoy playlists or albums anywhere without duplicating files, making the listening experience unified and convenient.
Managing Offline Access
A key advantage of iTunes Match is the ability to access music offline on any device signed in with the same Apple ID.
Managing offline access is straightforward: users can view their entire music library in the Apple Music app, select specific tracks, albums, or playlists, and download their music for offline listening.
Songs matched or uploaded to iCloud are indicated by a download icon, allowing for selective control over device storage. This system guarantees seamless playback and flexibility, even when internet access is unavailable.
For efficient use, consider these steps:
Open the Apple Music app and browse your library.
Tap the download button next to desired songs or albums to download your music.
Remove downloads when storage needs to be optimised.
How iTunes Match Works With iCloud Music Library
By integrating with iCloud Music Library, iTunes Match enables users to access their entire music collection across all devices signed in with the same Apple ID, provided Sync Library is enabled.
iTunes Match works by scanning the user’s local music library and matching tracks with those available in the iTunes Store. Songs that are matched are upgraded to 256 kbps AAC quality, while any tracks not found in the store are uploaded to iCloud in their current format.
This process ensures that the user’s music, both matched and uploaded, is available for streaming or downloading on any compatible device. Users can optimise storage by downloading only selected songs, keeping the remainder safely in iCloud for on-demand access when needed.
Is iTunes Match a Backup Solution for Your Music?
Although iTunes Match enables users to access their music from the cloud, it is not intended to serve as a backup for original files.
Understanding the limitations of cloud storage is essential, as relying solely on iTunes Match can put personal music collections at risk.
Maintaining separate local backups remains vital to prevent permanent loss of unmatched or original tracks.
Understanding Cloud Storage Limitations
While iTunes Match offers convenient access to music libraries across multiple devices, it does not serve as a true backup solution for users’ music collections. The service’s primary function is to sync and stream music, rather than preserve original audio files against loss or corruption. Users should remain mindful of cloud storage limitations and the potential risks involved.
Consider the following key points:
Limited Uploads: iTunes Match allows storage of up to 25,000 tracks, not including iTunes Store purchases. This quota may not accommodate expansive libraries.
No Guaranteed Recovery: If original files are lost or deleted, iTunes Match cannot recover unmatched songs solely from iCloud.
Service Cancellation Impact: Unmatched songs stored only in iCloud become inaccessible if iTunes Match is cancelled, underscoring the need for separate backup strategies.
Importance Of Local Back-ups
Despite providing seamless access to music libraries across devices, iTunes Match does not function as a true backup solution for personal music collections. The service is designed to sync and match local music to Apple’s catalogue or upload tracks not found, enabling convenient streaming or downloading.
However, iTunes Match does not protect original files against loss or corruption. If the local music collection is deleted, corrupted, or a subscription lapses, users may permanently lose access to tracks not matched or uploaded.
For this reason, maintaining independent, regular backups of local music remains essential. Relying solely on iTunes Match puts unique or rare tracks at risk, as the service does not assure retrieval of original files.
Local backups guarantee the safety and longevity of music libraries.
Risks Of Relying Solely
Many users mistakenly view iTunes Match as a reliable backup solution for their music libraries, but this perception overlooks significant risks.
iTunes Match is designed for syncing and accessing music across devices, not for safeguarding original files. Relying solely on this service exposes users to potential data loss.
Consider the following critical concerns:
iTunes Match does not protect against accidental deletions or hardware failures, requiring users to maintain separate backups.
Unmatched tracks uploaded to iCloud may become permanently inaccessible if the original files are lost and the iTunes Match subscription is cancelled.
The 25,000-track upload limit (excluding iTunes Store purchases) can prevent larger music collections from being fully covered.
Users should always create independent backups to guarantee the long-term safety of their music libraries.
Downloading Songs From iCloud With iTunes Match
Accessing music offline is a key benefit of iTunes Match, which allows users to download songs from their iCloud Music Library directly to their devices.
To begin, users must sign into their iCloud account on a Mac or PC using the latest version of the Apple Music app or iTunes. Within the Library sidebar, navigating to the “Songs” section and enabling the “iCloud Download” and “iCloud Status” options helps identify which tracks are stored in iCloud and available for download.
Songs with a cloud icon can be selected and downloaded by clicking the corresponding download button. This process saves the chosen tracks locally, ensuring offline access even without an internet connection.
Downloading desired songs is essential for uninterrupted listening with iTunes Match.
Managing Your Music Collection if You Cancel iTunes Match
Cancelling an iTunes Match subscription does not remove any previously downloaded songs from a user’s devices; these tracks remain available for playback.
However, users should be aware that access to music stored solely in iCloud Music Library will end once the subscription is cancelled.
To guarantee continued access to their entire music collection, users should:
Download any desired tracks or albums from iCloud Music Library before cancelling iTunes Match.
Verify that all essential music is saved locally on their devices, as unmatched and undownloaded songs will be lost.
Maintain their original music library files, which serve as proof of ownership and allow them to manage their collection without iTunes Match.
Proactive management guarantees a seamless shift when discontinuing iTunes Match.
How to Cancel or Renew Your iTunes Match Subscription
Wondering how to manage your iTunes Match subscription? Users looking to cancel your subscription should open the Apple Music app and access their account settings.
Within the subscription management section, they can review their iTunes Match status, check renewal dates, and follow prompts to cancel your subscription if desired. Unless manually cancelled, iTunes Match subscriptions automatically renew at the end of each one-year term.
After you cancel your subscription, access to downloaded tracks remains, but matched songs stored in iCloud will no longer be available.
If users wish to renew, they simply navigate to the iTunes Store section within the Apple Music app and select iTunes Match to re-subscribe.
Monitoring renewal preferences in account settings helps guarantee continued access or cancellation as needed.
Using iTunes Match on iPhone, iPad, and Apple TV
By enabling iTunes Match, users can seamlessly sync their entire music library across iPhone, iPad, and Apple TV using a single Apple ID.
iTunes Match gives access to matched and uploaded songs on all supported devices, ensuring that the same music collection is available wherever users go.
On iPhones and iPads, activating the Sync Library feature in the Music settings is essential for accessing and managing the library.
Apple TV users can stream music directly from iCloud, without requiring local storage.
Key features of using iTunes Match on these devices include:
Easy streaming and downloading of music for offline listening on iPhone and iPad.
Direct streaming of matched tracks from iCloud on Apple TV.
Seamless management and organisation of the music library across devices.
Troubleshooting iTunes Match: Common Problems and Fixes
Although iTunes Match is designed for seamless music syncing and access, users may encounter occasional issues that disrupt their experience.
Common problems include interrupted uploads, tracks appearing as DRM-protected, or unclear status indicators during the matching process. If the iTunes Match upload is interrupted due to a lost internet connection, the process will automatically resume once reconnected, though completion may require patience.
Tracks marked as DRM-protected can often be addressed by ensuring original files are backed up and understanding the limitations of iTunes Match regarding certain file types.
Monitoring the status indicator allows users to manually pause or resume scanning and uploading as needed.
If a subscription is cancelled, downloaded tracks remain safe on the device, with original files serving as proof of ownership.
What to Do if You Don’t See the iTunes Store
Occasionally, users may notice that the iTunes Store is missing from the Apple Music app on their Mac or Windows PC. This can be a frustrating experience, but there are straightforward steps to resolve the issue.
The iTunes Store may be hidden due to software settings or outdated applications. To restore access, users should consider the following:
Check Music Settings: On a Mac, open the Music app, go to Preferences > General, and verify the iTunes Store option is selected.
Update Your Software: Make sure the latest version of macOS or the Apple Music app on Windows is installed, as older versions may not support iTunes Store visibility.
Restart the App or Device: Sometimes, simply restarting the Apple Music app or the device resolves the problem.
Can You Use iTunes Match With Family Sharing?
Curiously, iTunes Match does not support Family Sharing, meaning matched music cannot be shared among users with different Apple IDs. Each family member must use the same Apple ID to access the matched music, limiting personal ownership and individual listening experiences.
This setup restricts the main benefit of Family Sharing, as iTunes Match does not allow automatic sharing of matched tracks across multiple accounts. While playlists created by family members on a shared Apple ID can be seen by others, careful account management is required to avoid confusion with apps and purchases.
Alternatively, separate iTunes libraries can be set up for each user on a computer, but access to iTunes Match content still depends on both the shared Apple ID and an active subscription, affecting ongoing access for all family members.
What File Formats and Audio Quality Does iTunes Match Use?
While iTunes Match does not extend its benefits to Family Sharing, it offers notable flexibility in handling music files and audio quality for individual users.
iTunes Match supports an array of popular file formats, including MP3, AAC, WAV, and AIFF, making it compatible with most music libraries. When a user’s local tracks are matched with Apple’s catalogue, iTunes Match provides high-quality 256 kbps AAC versions—an efficient format that often surpasses standard MP3 files in audio fidelity.
Unmatched songs can be uploaded to iCloud in their original quality for access across devices.
Key points to note about iTunes Match file formats and audio quality include:
Matches and upgrades tracks to 256 kbps AAC.
Supports MP3, AAC, WAV, and AIFF formats.
Allows uploading up to 25,000 non-iTunes Store songs.
Privacy and Ownership With iTunes Match
Although iTunes Match offers seamless access to personal music libraries across devices, it does not transfer ownership of the music files themselves. Users upload their music libraries to iCloud, but retain ownership only of the original files stored locally.
iTunes Match matches tracks with those in the iTunes Store, providing high-quality 256 kbps AAC versions, but users should be aware that these matched songs do not grant new ownership rights.
Regarding privacy, all matched and uploaded music is associated with the user’s Apple ID, and family sharing is limited, as matched tracks cannot be shared across different Apple IDs.
Importantly, iTunes Match is not a backup service. Consequently, maintaining a separate backup is essential to protect both privacy and ownership of one’s music collection.
Frequently Asked Questions
What Is iTunes Match and Do I Need It?
iTunes Match is a subscription service providing iTunes benefits such as syncing and upgrading personal music libraries across Apple devices. Users with large collections seeking high-quality, DRM-free access may find it worthwhile, whilst casual streamers might not.
Has iTunes Match Been Discontinued?
iTunes Match has not been discontinued as of October 2023. Service updates confirm its continued availability, allowing subscribers to sync and upgrade personal music libraries, despite growing competition from other Apple offerings such as Apple Music.
Is iTunes Match Still Worth It?
iTunes Match remains worthwhile for users with large personal music libraries seeking subscription benefits such as cloud access and audio upgrades. However, with Apple Music including similar features, its value depends on individual needs and streaming preferences.
What's the Difference Between Apple Music and iTunes Match?
Apple Music focuses on music streaming, offering access to millions of songs and curated playlists, while iTunes Match enables users to store and sync personal music libraries across devices, prioritising collection management rather than streaming new content.
Conclusion
iTunes Match offers a unique solution for users wanting to store, access, and upgrade their personal music collections in the cloud, independent of a streaming subscription. By distinguishing itself from Apple Music, it appeals to music collectors and those who value ownership and library management. While not suitable for everyone, iTunes Match remains a solid choice for individuals seeking flexibility, privacy, and higher audio quality for their purchased or ripped tracks. Ultimately, the decision depends on individual listening needs.
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