How Much Does TikTok Pay for 100K Views? Real Earnings Explained

Key Takeaways

• Under TikTok’s Creator Fund, 100,000 views typically earn between £2 and £4.

• The new Creator Rewards Programme pays significantly more: £40 to £100 per 100,000 views.

• Exact earnings depend on factors such as engagement rate, content quality, and audience demographics.

• Higher payouts are possible if your audience is primarily in premium markets like the US or Canada.

• Brand partnerships and alternative income streams can supplement earnings far beyond TikTok’s view-based payments.

TikTok’s Payment Calculation System

TikTok’s payment calculation system is primarily driven by measurable metrics such as view count, engagement rate, and audience demographics. Under the TikTok Creator Fund, payments for creators are typically determined by the number of views their content receives, with a standard rate of £0.02 to £0.04 per 1,000 views.

As a result, a video achieving 100,000 views would result in earnings of approximately £2 to £4. However, with the introduction of the Creator Rewards Programme in 2024, payouts have increased considerably, ranging from £0.40 to £1.00 per 1,000 views, thus boosting earning potential.

Additional variables, including engagement rates, audience location, and content quality, further influence payments, as these factors affect both monetisation eligibility and the overall reach of each video. Moreover, TikTok's algorithm emphasises user engagement, which can significantly enhance a creator's earning potential through increased visibility and reach.

Understanding the TikTok Creator Fund

Although many social media platforms have introduced monetisation schemes, the TikTok Creator Fund stands out by offering direct financial incentives to content creators based on measurable performance metrics.

To qualify for the TikTok Creator Fund, creators must be eligible by maintaining at least 10,000 followers and 100,000 views in the previous 30 days. The fund’s structure is designed to reward high-quality content with payouts calculated according to both views and engagement rate.

Monthly earnings for participants typically range from £20 to £200, depending on the consistency and performance of their videos.

Key features of the Creator Fund include:

• Payouts between £0.02 and £0.04 per 1,000 views

• Higher engagement rates can improve overall earnings

• A focus on rewarding creators who consistently produce engaging, high-quality content

Payout Rates for 100,000 Views

A typical video that reaches 100,000 views within the TikTok Creator Fund yields earnings between £2 and £4, corresponding to a standard payout rate of £0.02 to £0.04 per 1,000 views.

However, TikTok’s new Creator Rewards Programme greatly increases these payout rates, with creators potentially earning £40 to £100 for the same 100,000 views—equivalent to £0.40 to £1.00 per 1,000 views.

TikTok pay remains variable, as the platform does not adhere to a fixed payment structure. Payout rates for 100,000 views can fluctuate depending on the geographic location of viewers, with audiences in countries like the UK, Canada, and the US generating higher earnings.

Engagement metrics, such as likes and shares, also influence visibility and can indirectly boost total payouts.

Factors That Influence TikTok Earnings

Several key variables directly shape TikTok earnings, with audience location emerging as one of the most significant determinants.

Data shows that views on TikTok from countries like the US and Canada typically generate higher payouts, as advertisers allocate more budget to these regions.

Other factors influence how much earnings might accrue from 100,000 views, with engagement metrics—such as likes, comments, and shares—significantly boosting a video’s reach and potential revenue.

Additionally, content type plays a critical role; topics like beauty or tech tend to attract premium advertisers, increasing CPM rates.

Video length is also influential, as longer videos often keep viewers engaged longer, enhancing monetisation opportunities.

Key determinants include:

• Audience location’s impact on ad revenue

• Engagement metrics driving visibility

• Content type attracting higher-paying advertisers

Moreover, consistent posting can further enhance audience engagement, leading to increased visibility and potential earnings.

Creator Rewards Programme: How It Works

Since its launch in 2024, TikTok’s Creator Rewards Programme has introduced a more lucrative payment model, offering creators between £0.40 and £1.00 per 1,000 views—significantly surpassing previous earning structures.

To qualify, creators must maintain at least 10,000 followers and accumulate 100,000 video views in the past 30 days. The programme aims to help creators earn money, with potential earnings for 100,000 video views ranging from £40 to £100 depending on engagement metrics.

TikTok emphasises content quality and audience retention as key factors influencing payouts. Videos that sustain higher engagement and viewer retention are more likely to be rewarded, as the platform prioritises content that keeps audiences interested.

This shift incentivises creators to focus on producing compelling, high-quality videos.

Comparing Payment for Different View Counts

Examining TikTok’s evolving payment models reveals a stark contrast in earnings across different view counts. Under the original Creator Fund, a video with 100,000 views typically generated a payment of £2 to £4, translating to £0.02 to £0.04 per 1,000 views.

With the introduction of the TikTok Creator Rewards Programme, the same 100,000 views now result in earnings ranging from £40 to £100, as rates increased to £0.40–£1.00 per 1,000 views.

Fluctuations in real money payouts are common, driven by factors such as engagement rates and video content type.

• Earnings per 1,000 views rose considerably under the new programme

• Engagement rates and content type directly impact total payment

• Some creators report peak earnings of £6 per 1,000 views under ideal conditions

Monetisation Eligibility Requirements

To qualify for TikTok monetisation, creators must meet specific benchmarks, including a minimum age of 18 and at least 10,000 followers.

Additionally, eligibility requires generating at least 100,000 video views in the past 30 days.

Access to these programmes is limited to users in designated regions that satisfy TikTok’s participation criteria.

Follower and View Thresholds

Eligibility for TikTok monetisation hinges on concrete follower and view thresholds: creators must have at least 10,000 followers and accumulate 100,000 video views within the previous 30 days.

These eligibility requirements are fundamental for accessing the TikTok Creator Fund, which opens the door to monetisation opportunities and real earnings. Maintaining an adequate follower count and consistent video views demonstrates both reach and engagement, two metrics TikTok evaluates before granting access to its revenue programmes.

In addition, compliance with community guidelines is essential—not only for eligibility but also for sustaining ongoing earnings as TikTok pays creators based on their adherence and continued performance.

Key thresholds include:

• Minimum 10,000 followers

• At least 100,000 video views in 30 days

• Strict adherence to community guidelines

Age and Regional Criteria

While follower and view counts are critical, age and regional criteria further shape access to TikTok’s monetisation programmes. To be eligible for the TikTok Creator Fund, creators must be at least 18 years of age. In addition to the age requirement, TikTok enforces regional criteria, with the Creator Fund available only in select countries. This means that creators outside supported regions, regardless of their followers or video views, cannot participate in monetisation. Meeting these eligibility factors is essential for accessing earnings potential. The following table summarises key requirements for TikTok monetisation:

Maximising Your Earnings on TikTok

How can creators optimise their earnings potential on TikTok? The data reveals that strategies to maximise monetisation hinge on consistently producing engaging content and utilising platform features.

Under the Creator Rewards Programme, payouts for 100,000 views in the last month can reach approximately £3, but this depends on content performance and reach. Enhancing discoverability through trending sounds, hashtags, and collaborating with creators can drive audience growth.

Analysing TikTok analytics enables creators to refine their approach, align with audience preferences, and increase viewer retention. For those aiming to boost their earnings, the following tactics are most effective:

• Prioritise engaging content and frequent posting to maintain viewership.

• Use analytics to tailor videos to trending audience interests.

• Expand reach by collaborating with creators and utilising popular platform trends.

Alternative Income Streams for TikTok Creators

Beyond earnings from video views, TikTok creators often leverage brand partnerships, affiliate marketing, and merchandise sales to boost their overall income.

Brand-sponsored posts can yield £200 to £500 each, while affiliate marketing and product sales typically generate an additional £100 to £1,000 or more monthly.

These diversified revenue streams allow creators to build more sustainable and scalable monetisation strategies.

Brand Partnerships and Sponsorships

Increasingly, TikTok creators are utilising brand partnerships and sponsorships as a strategic alternative to platform-based monetisation.

Data indicates that influencer earnings from a single sponsored post can range from £200 to £500, influenced by factors such as follower count, engagement rate, and niche relevance. For micro-influencers with approximately 100,000 followers, monthly income from brand partnerships can exceed £1,000, making these collaborations a crucial income stream.

Brands prioritise authentic content and genuine audience engagement when selecting creators for brand deals, as these elements drive campaign effectiveness.

Additionally, successful brand partnerships not only diversify earnings but also provide increased visibility and credibility within a creator’s niche.

• Direct influencer earnings from sponsored posts

• Enhanced visibility through brand deals

• Importance of authentic content and high engagement rate

Affiliate Marketing Opportunities

While traditional monetisation on TikTok can be limited, affiliate marketing presents a viable alternative income stream for creators seeking to diversify their earnings.

By utilising unique referral links, creators can earn a commission on sales generated through their TikTok content. Earnings typically range from £5 to £100 per post, influenced by audience size and engagement rates.

Monthly, successful affiliate marketers may generate £100 to £1,000 or more, depending on their reach and the strength of their community’s engagement.

Selecting affiliate products that align with a creator’s content niche helps maintain authenticity, which is essential for fostering trust and driving conversions.

Joining established affiliate programmes, such as Amazon Associates, further expands monetisation opportunities beyond TikTok’s built-in features, providing a scalable path for income growth.

Merchandise and Product Sales

In addition to affiliate marketing, merchandise and product sales represent another significant revenue stream for TikTok creators seeking to diversify their income.

By establishing an online shop or utilising print-on-demand services, creators can market branded merchandise or digital products directly to their audience.

Data indicates monthly creator earnings from merchandise sales typically range from £100 to £500, influenced by sales volume and follower engagement.

Engaging followers on TikTok, particularly during live streams, can boost conversion rates as creators interact in real time, answer questions, and showcase products.

Additionally, collaborating with brands for exclusive merchandise deals can amplify income through commissions and special promotions.

Key strategies include:

• Launching an online shop for branded products

• Engaging followers through live streams for selling products

• Collaborating with brands for exclusive merchandise sales

Real Examples of Earnings From 100K Views

Although TikTok's payout structure varies based on several factors, real-world data highlights a broad spectrum of earnings for creators reaching 100,000 views.

Under the original Creator Fund, a creator could expect TikTok Pay Per View rates totalling $2 to $4 per 100,000 views, reflecting modest earnings.

However, the 2024 Creator Rewards Programme demonstrates a shift, with revenue for the same view count ranging from $40 to $100, influenced heavily by engagement metrics such as likes, comments, and shares.

Additionally, creators in regions with higher ad revenue, like the US, benefit from enhanced payouts.

Significantly, real examples during periods of peak engagement show some creators reporting up to $600 per 100,000 views, illustrating the substantial impact of video performance and audience interaction.

Frequently Asked Questions

How Much Does TikTok Pay You for 100K Views?

TikTok earnings for 100K views typically range from £2-£4 via the Creator Fund, but can rise to £40-£100 with new monetisation options, depending on ad revenue, engagement metrics, follower growth, content strategies, and platform algorithms.

Does TikTok pay £1 per 1,000 views?

TikTok does not consistently pay £1 per 1,000 views; through various monetisation methods and Creator Fund details, actual rates vary. Influencer marketing strategies, audience engagement tips, video content types, and niche targeting impact earnings, as algorithm analysis and comparison platforms confirm.

How to Make £2000 a Month on TikTok?

To make £2000 a month on TikTok, creators should combine monetisation strategies such as utilising brand partnerships, optimising content creation through niche selection and viral trends, enhancing audience engagement, utilising analytics tools, and refining video editing skills for maximum reach.

Is 100K Views Viral on TikTok?

A video reaching 100K views on TikTok is notable but not typically considered viral. Viral video strategies emphasise higher engagement rates, niche targeting methods, and influencer collaboration ideas to drive audience growth, utilising algorithm understanding tips and expert monetisation techniques.

Conclusion

In conclusion, TikTok’s payout for 100,000 views typically ranges from £2 to £5, based on public data and creator reports. Factors such as audience location, engagement, and participation in programmes like the Creator Fund or Rewards Programme greatly influence earnings. While direct payouts are relatively modest, creators can maximise income through brand partnerships, affiliate marketing, and merchandise sales, highlighting the importance of diversified monetisation strategies for those seeking substantial financial success on TikTok.